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圖書介紹 - 資料來源:博客來
圖書名稱:Managing the Global Firm

內容簡介

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

 

詳細資料

  • ISBN:9780415751933
  • 規格:平裝 / 14 x 22.2 x 2.5 cm / 普通級
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