圖書介紹 - 資料來源:博客來
圖書名稱:The Strategic Manager


Strategy is a much-discussed, much-misunderstood topic amongst managers. In this new edition of The Strategic Manager, Harry Sminia continues to focus on how strategy works in practice, questioning readers’ existing expectations of how strategic management should work in order to help them to move into the strategic heart of a business.

The book is based around six different strategy theories, individually presented and supplemented with useful lists of questions that encourage the reader to form a strategically analytical way of thinking. Bridging theory and practice, a range of real life case studies open a window into the real world of strategic management.

Essential reading for postgraduate students and those in executive education, this text will also be a useful tool for managers trying to develop a better understanding of this easily confused subject.



  • ISBN:9780415785877
  • 規格:平裝 / 16.5 x 23.5 x 1.9 cm / 普通級 / 再版
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