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Global Business
Global Business
作者:Czinkota, Michael R./ Ronkainen, Ilkka A.
出版社:Taylor & Francis
出版日期:2010-09-22
圖書介紹 - 資料來源:博客來
圖書名稱:Global Business: Positioning Ventures Ahead

內容簡介

Czinkota and Ronkainen (both of Georgetown U.) provide a concise, practically-oriented guide to key issues of conducting global business today, with the primary focus on marketing. They address political and legal contexts, how to conduct market research, distribution systems, communications, negotiating cultural differences, product and brand positioning, pricing, and trends in international business. Annotation 穢2011 Book News, Inc., Portland, OR (booknews.com)
 

詳細資料

  • ISBN:9780415801942
  • 規格:精裝 / 250頁 / 15.2 x 22.9 x 1.9 cm / 普通級
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