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Managing Innovation: Integrating Technological, Market and Organizational Change
Managing Innovation: Integrating Technological, Market and Organizational Change
出版社:Joe/ Bessant,John,Tidd
出版日期:2013-07-10
圖書介紹 - 資料來源:博客來
圖書名稱:Managing Innovation: Integrating Technological, Market and Organizational Change

內容簡介

Suitable for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship, this title contains a collection of additional digital resources for both lecturers and students.
 

詳細資料

  • ISBN:9781118360637
  • 規格:平裝 / 19.1 x 24.1 x 3.2 cm / 普通級 / 再版
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